Alberta Forrest
Posted By AFPA |

Alberta Forest Products Association launches virtual forest tour narrated by actor Nathan Fillion

Edmonton – The Alberta Forest Products Association (AFPA) is launching a Virtual Forest Tour, narrated by Alberta-born movie and television star Nathan Fillion. The Virtual Forest Tour can be accessed at vr.loveabforests.com/.

The forestry sector plays an important role as a renewable, sustainable industry in Alberta, with a big economic impact. There are over 70 communities in this province that were developed around forestry and are driven by forestry jobs. It’s not all about dollars and cents, though – sustainability and stewardship are at the heart of the industry, with companies working to maximize the long-term environmental, social and economic benefits our forests offer. Young, middle-aged, and mature forests all provide unique benefits for people, plants and animals. The virtual tour lets users explore the forest ecosystem at each lifecycle stage.

The free Virtual Forest Tour is available to anyone in Alberta (or elsewhere) interested in learning about the forest lifecycle. Just remember to watch out for those Nathan-eating mosquitos!


Quotes

Jason Krips, President and CEO, AFPA:

“Our role at the AFPA is to develop public awareness of the forest industry and foster greater understanding of the economic, environmental and social value of Alberta’s forests. One of the best ways to inform people about the industry is to go into the forest with them and explain all the complex factors at play.

During the pandemic, we thought we’d create a fun, virtual forest tour that shows the value our forests provide over their whole lifespan. We invite Albertans to visit the site, poke around and learn how we care for these complex ecosystems that are so important to all of us. It’s the next best thing to a walk in the woods with Nathan Fillion.”

About the AFPA

The Alberta Forest Products Association (AFPA) is a non-profit organization that represents companies manufacturing lumber, panelboard, pulp and paper, and secondary manufactured wood products in Alberta. The Virtual Forest Tour is part of AFPA’s Love Alberta Forests campaign, which seeks to inform Albertans on the many benefits our forests offer and how we care for them in return.


About Nathan Fillion

Nathan Fillion is an Alberta-born film and television actor who got his start with Edmonton’s Rapid Fire Theatre and Die-Nasty. He has since gone on to a successful career on screen and is best known for leading roles in the TV shows Firefly and Castle. He is currently starring in the ABC series The Rookie.

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Unfortunately, we are unable to arrange interviews with Nathan Fillion.

To arrange an interview with an AFPA spokesperson, please contact:

Brock Mulligan
Vice President, Communications
p) 780.239.6890
e) bmulligan@albertaforestproducts.ca

 


 

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