News / AFPA Launches Love Alberta Forests Campaign
AFPA Launches Love Alberta Forests Campaign
Posted by AFPA | September 30, 2019
Edmonton, September 30, 2019 – Today, the Alberta Forest Products Association announced the launch of its Love Alberta Forests campaign. The campaign details the love, thoughtfulness, and commitment that goes into forestry practices.
Specifically, the campaign encourages Albertans to talk about sustainability practices including:
Planting – Forest companies plant two trees for every one that is harvested. AFPA members have planted 2 billion trees in the last 20 years.
Making 200 Year Plans – Forest companies make detailed plans before they harvest that include sustainable harvesting levels, prompt replanting of harvested areas, and considerations for water, wildlife, recreation, and a host of other ecological values.
Supporting Research – Forest companies support extensive research into our forests, including wildlife, water, and mitigation of pests like the mountain pine beetle.
“We are very excited to launch this campaign,” said AFPA President and CEO Paul Whittaker. “Forestry professionals and forest companies are incredibly passionate about our forests. We have people who have established decades long careers in our industry and companies that have been handed down through multiple generations. This is only possible because we love what we do and we love our forests. The steps that have been taken by past generations have ensured a sustainable resource for us today, and we’re working hard every day to make practices even better.”
The campaign’s website can be found at loveabforests.com. Additionally, it will be advertised province-wide on the following mediums:
46 billboards in communities throughout the province (Airdrie, Calgary, Drayton Valley, Edmonton, Fort McMurray, Grande Prairie, Hinton, Innisfail, Lethbridge, Medicine Hat, St. Albert)
Tim’s TV at all Tim Horton’s franchises in Alberta
Television ads on Global and CTV stations in Edmonton and Calgary
Global traffic helicopter spots in Edmonton and Calgary
Cinema ads province-wide
An extensive presence on digital and social media, including podcast ads, Youtube pre-roll, and, Facebook ads
The AFPA is encouraging Albertans to interact with the campaign and share why you love Alberta’s forests using the #loveabforests hashtag. The Association can be found @albertaforests on Instagram, Twitter, and Facebook.
Currently, railways throughout Alberta face unevenly deployed resources, insufficient seasonal service, and unreliable capacity that fails to adequately serve several industries across the province. The Alliance is bringing forward priority areas it hopes to get addressed, including mandating rail companies release data on car fulfilment statistics and developing a strategy to manage service levels during the winter months.
AFPA is a non-profit association that represents Alberta’s forest industry. We support our members in reaching new heights of sustainability, safety, efficiency and innovation, and we give Albertans opportunities to learn about our forests and the forest industry.
Work Wild is here to help people who are looking for a career they’ll love – whether you’re a high school student evaluating career options for the first time, or looking to make a change in your career.
If you’d like more information about employment opportunities in the forest industry, you can find job profiles, current job postings, scholarships and more here.