A serious incident reminded us what’s at stake – and why safety can’t slip into the background.
This campaign takes a bold, creative approach that keeps safety messages front and centre. Through sharp visuals and direct reminders, these tools are built to stick – so workers, supervisors, and leaders keep safety ‘top of mind’ every day.
About the Campaign
The ‘Safety Guy’ campaign is an AFPA initiative (funded through an Alberta OHS Creative Sentence) that has transformed incidents into prevention tools.
Engaging, memorable resources are designed to strengthen safety habits and culture across Alberta mills. Packed with bite-sized training, bold visuals, and shareable content, this campaign turns lessons learned from incidents into safety habits you can actually use on the job.
Resources include:
- Bite-sized micro-training videos
- Eye-catching posters
- Shareable social media assets
MICRO-TRAINING VIDEOS – Quick Hits, Lasting Habits
Why micro? Because no one wants to sit through an epic safety lecture when a few sharp, memorable minutes will do the trick. These bite-sized videos are designed to stick — quick to watch, easy to remember, and hard to ignore. Think of them as your safety espresso shots: small but packed with enough punch to keep safe habits front of mind in Alberta’s mills.
POSTERS & INFOGRAPHICS – Visual Reminders That Stick
The ‘Safety Guy’ campaign features three unique posters and an infographic that use clear visuals to highlight key lessons and prevention tips.
Click this link to download the infographic for print.
Keep scrolling for downloadable posters about:
- Gear Guides
- Log Guides
- Hook Guides
SOCIAL MEDIA – Short, Sharp, and Shareable
Safety doesn’t have to scroll past you. The posts in this campaign are designed to catch eyes, get people talking, and make it easy to share the safety lessons far and wide.
This campaign has platform-ready teaser clips/GIFs and bold slogans that are designed to grab attention, spark conversation, and share across YouTube, Instagram, LinkedIn, and X.
CREATIVE SENTENCE – Turning Incidents Into Positive Change
Sometimes mistakes happen, but the story doesn’t have to end there. Creative Sentence takes lessons from incidents and channels them into prevention, education, and real improvements across Alberta’s mills.
- Part of Alberta’s OHS legal framework
- Court-assigned funds go to prevention projects rather than penalties
- Supports education, innovation, and sector-wide safety improvements
- Demonstrates Alberta’s commitment to meaningful, lasting change
Learn more here.
Get Involved – Help Shape Future Development
- Share feedback on current resources
- Submit ideas for additional topics or videos
- Contribute to making the next phase even more engaging
Email your suggestions to info@albertaforestproducts.ca